Yet another Amy.
You may remember Amy Studt from a few years back but then again, judging by some of the blank expressions of fellow R13 writers, perhaps you didn’t. Amy was potentially the British Avril Lavigne, a rock chick who understood real issue and could sing about everyday matters that affected her fans as opposed to the sunshine, lollipops and rainbows, everything that’s wonderful is what I feel when we’re together type of world that many young acts seem to have around them.
Of course, this is what Amy’s original management and record label were saying about her and it is an image that her manager Simon Fuller was keen to further. Okay, Fuller may have been behind S Club 7 (so at least he gave us Rachel Stevens) but he has been a serious influence on the career of Annie Lennox and his company was instrumental in Amy Winehouse’s early days. So basically what we’re saying after giving you the background about Amy is, yep, she has got a pop history that would link her in with some acts that you wont be seeing reviewed here at R13 but there is some scope for potential here and hey, who hasn’t changed their musical tastes since their teenage years?
In the present day, there is little doubt Amy Studt will be marketed like that lassie out of Evanessence, she sounds like a troubled soul with an amazing voice that can power through a track but at the end of the day, the similarities remain, they are both just pop tartlets packaged up to pretend they are something they are not in an attempt to shift units to unsuspecting kids.
Then again, if the kids like the song does it really matter if all is not what it seems, probably not and there will be a queue of kids who like the Amy Studt single although they probably wont fully understand why.
Its nowhere near as good a song as ‘Misfit’ and it lacks the chorus build of ‘Under The Thumb’ but it’s a million miles better than ‘Just A Little Girl.’ So it stands up to her past but there are similarities with the slowly building verse before the chorus rushes in but its dark and cold where there used to be light, so there is definite progression here and its alright.
Its pop but it’s a darker shade of pop than most of the rivals at the moment and theres going to be a market for this type of stuff. Amy wont be getting the column inches of Duffy and Adele this year but she’s not that far off their quality.