British band South have entered into a legal battle with smoking brand Camel after they headlined a corporate show for the brand at SXSW for £10,000. After seeing a female fan with a Camel logo tattooed on her arm, Joel one of the two lead singers of the band joked, Don't smoke, it's bad for you". After leaving the stage, they were told by Camel representatives they wouldn't be paid due to their remark. The irony is that Joel, actually smokes. The band's album, 'You Are Here' is out now.